Helsinki Literary Agency has strengthened its team with the recruitment of two new literary agents.
Viivi
Arela joins the agency at the beginning of
July, followed by Kai Aareleid in
August.
Since 2014, Arela has worked as
communications director of the Finnish fashion brand Arela. She will continue
to work part-time as public relations officer and events director for the
Finnish Literary Institute. At Helsinki Literary Agency, she will enhance the
visibility of the books and authors represented by the agency and add to and develop
the content relating to the titles.
Aareleid is an Estonian writer and
translator whose novel Burning Cities has
been published in several languages. She has also translated numerous books
into Estonian. At the Helsinki Litarary Agency, Aareleid will concentrate on
selling rights and maintaining and developing new relationships with
publishers. In addition to her work with the Helsinki Literary Agency she will
continue writing her new novel and translating.
‘I am delighted to be welcoming two such
experienced professionals in the worlds of communication and literature to the
Helsinki Literary Agency,’ said chief executive Urpu Strellman.
‘Over the first half of this year, which
has been extremely unusual in terms of literary export, we have, together with
literary agent Urtė Liepuoniūtė, developed many new tools for the promotion
of Finnish books abroad. With the help of the expertise brought by Arela and
Aareleid, we will take these projects considerably further, and will also be
able to try completely new methods. Above all, their know-how will
significantly strengthen the position of the Finnish Literary Agency within
Finland and internationally.’
The Helsinki Literary Agency was founded in 2017 and functions under the joint ownership of the publishing houses Gummerus, Schildts & Söderströms, Siltala and Teos. The Agency represents the rights of dozens of authors, including Seija Ahava, Kari Hotakainen, Mikko Rimminen and Ulla-Lena Lundberg.